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Specialist International SEO Agency
International SEO
If your target market expands overseas, so should your SEO strategy. Avid Panda is a specialist international SEO agency based in Birmingham, UK and run by a multicultural team of experienced international SEO professionals. We improve your rankings and visibility in multiple countries and regions by creating a bespoke international SEO strategy designed for your business and your individual commercial goals.
Let our international SEO consultants help your business go global.
Why is International SEO Important?
SEO success is all about targeting, so a one-size-fits-all approach is doomed to fail. People across the world search differently, which means that your website content must answer the needs of the audience in your target region and adapt to any cultural differences to be viewed as valuable by search engines in that specific country.
International SEO also takes into account international differences in search behaviour, such as using a different search engine. Google accounts for nearly 90% of searches in the UK, but users in countries like Russia, China and Korea are much more likely to choose another search engine. Your international digital strategy must account for this variety.
Multilingual SEO comes with its own unique set of challenges and considerations, including language, geo-targeting and technical complexities. This is why international success is all about tailoring SEO strategies for each regional audience you would like to target. We are the experts to help you achieve that.
We approached Avid Panda to host our website for us over 12 months ago. As part of that process, not only did we get a better service, but it was also significantly cheaper and the advice we received was more sound. Having gained confidence in their ability, we entrusted them with our SEO campaign for 12 months. Their input on our SEO campaign and necessary amendments to our website has meant that with previously little impact on rankings in Birmingham, we are now getting decent rankings for some of our services. We would recommend Avid Panda to everyone that is looking for honest and affordable digital marketing advice.
How We Do International SEO
We employ an array of modern, geo-targeting tools and techniques, along with the current best SEO practices to boost your international presence. Our team is made up of experienced SEO, content and web design professionals from varied backgrounds and nationalities. As a result, our brand culture is conducive to international projects and we can complete them in-house, following a simple process.
1. Building your Strategy
Our consultants begin building your international SEO strategy by getting to know your business, your goals and your audience. Then we look at technical considerations, such as Hreflang language specifications, domain configuration and markup. We also look at differences between countries when it comes to search engine preferences and how people search for things geographically. It is at this point that we ensure your website is optimised based on all these factors and produce tailored content to attract your target audience abroad.
2. International SEO Keyword
Our team will offer insight into your overseas audience’s search habits. If you are targeting a non-English speaking market, a literal translation isn’t enough. Instead, we match your content to the natural way people search in their native language and the specific search intent of your local audience.
Search patterns vary between English-speaking communities as well, with search insights data showing large discrepancies between UK and US searches. This is why we invest time and resources into uncovering the particular search trends and intent for each targeted region to get the best results.
3. International Link Building
A search engine will rank your page higher if relevant, and quality sites link to it. This is why international link building is a key part of improving your international presence and increasing your reach across borders. Our outreach and link-building specialists can help you gain a healthy number of valuable, native links to your site.
We achieve this through identifying perfect outreach opportunities in your target region and capitalising on them in geo-targeted outreach campaigns. Furthermore, our consultants get to know your competitors in a specific country or region. These processes allow us to audit your current backlink profile to ensure that you get the most value out of your international links.
4. Technical Website Considerations
Whether you have a multiregional site that targets multiple English-speaking countries or a multilingual site that targets multiple countries speaking different languages, it is important to ensure that the correct website domain structure is implemented. Our international SEO specialists consider different strategies to find the best option for your site. We will help you choose between using:
- specific country code top-level domain names (domain-name.co.uk, domain-name.fr)
- subdirectories of your main domain (domain-name.org/fr, domain-name.org/esp)
- separate subdomains (https://en.domain-name.org, https://fr.domain-name.org)
Many other technical considerations need to be explored, such as implementing best practice HTML and ensuring the correct tags and schema markup are added to your site. But don’t worry, we are happy to explain any of these details to you and how they apply to your campaign. Then our technical experts take care of them.
Let Us Help You Do More International Business
Targeting a new region can often be daunting so we commit to simplifying your international SEO campaign. Find out more about how we provide the best service:
A Data-Driven SEO Approach
We monitor our success with the latest SEO software to ensure that your pages climb search rankings. Our analysis covers local searches in the new region you are targeting to research your competitors and primary audience. This information allows us to do what we excel at: create engaging content to appeal to these searchers.
Clear Reporting
You don’t want to spend time pouring over graphs and spreadsheets to understand the progress of your SEO campaign. We’ve streamlined our reporting with an intuitive reporting layout to show you how your business fits into the complex SEO landscape and quantify the success of your content and search results.
Team of International SEO Experts
Our international experts always progress their knowledge of SEO techniques. We meticulously research search engine algorithms to ensure our practices capitalise on new developments. This process allows us to stay ahead of the competition and keep your pages ranking highly.
Award Winning SEO
Our service to our clients has been recognised by one of the most prestigious awards in our industry
Our International SEO Clients
Grow your International business
If you would like to work with a dedicated international SEO agency in Birmingham, get in touch with our team here at Avid Panda today on hello@avidpanda.com or just give us a call on 0121 818 7896 and we’ll be happy to discuss how we can help you achieve your international goals.