DON’T PAY UNTIL YOU GET RESULTS
Beauty PR Agency in Birmingham
Increase Brand Awareness Without Spending a Fortune
Beauty and skincare are highly personal and it can be difficult to sway consumers from their tried-and-tested favourites. Our beauty PR agency in Birmingham will help you cut through the noise and build credibility within the industry, borrowing authority from respected and recognisable publications whilst improving conversions.
Unlike other agencies, we don’t pay for coverage or blast journalists with press releases. We give journalists what they want in the way they want it, increasing your share of voice with every campaign.
We’ve got our clients featured in
Case Studies
Coverage in Lifestyle Publications
VIP Italia, a leading provider of non-invasive beauty devices, came to us to increase its online visibility and industry authority. We produced campaigns that were picked up by leading beauty editors at top-tier publications such as Glamour UK and Her Ireland. This coverage provided a 373.5% ROI.
Beauty
%
ROI
Our Packages
- A media list of 50+ contacts
- A creative ideation session with the junior team
- A data-driven research piece worth £535
- A quarterly press release
- Social media syndication
- 5 Haro pitches
- Reactive outreach
- Expert commentary outreach
- 5+ media placements on average
- A media list of 100+ contacts
- A creative ideation session with the senior team
- A data-driven research piece worth £535
- 3 quarterly press releases
- Social media syndication
- 10 Haro pitches
- Reactive outreach
- Expert commentary outreach
- A PDF report for your website
- Infographics
- 10 personalised pitch videos
- 15+ media placements on average
- A media list of 300+ contacts
- A transformative ideation session with the wider team
- A large data-driven research piece worth £1060
- 5 quarterly press releases
- Social media syndication
- 15 Haro pitches
- Reactive outreach
- Expert commentary outreach
- A PDF report for your website
- Infographics
- 25 personalised pitch videos
- Event Sponsorship
- Award nominations
- Targeted links
- Creative production – including videos, photos, animations and landing pages
- Influencer partnerships
- 40+ amended on average
PR Strategies That Work
Outstanding Client Retention
Few agencies boast an 88% client retention rate. We are proud to have partnerships spanning two years.
Coverage in Notable Publications
With our network of lifestyle and beauty journalists, we land placements in publications like The Huffington, The Mirror, Her and Yahoo Lifestyle.
Maximised Value for Your Investment
With every campaign, we ensure the total value of media placements secured is 3x your investment.
Trusted Media
90% of people say they trust earned media more than paid advertisements.
High Impact
Marketing experts at Forbes say earned media is five times more effective than paid ads.
Our Process
When it comes to beauty PR, it is better to take a sniper approach instead of targeting every publication you can find. Here’s how we help you find your audience through online media:
Ideation
We keep up with the latest trends within the beauty space and generate relevant lifestyle stories
Production
Our campaigns are backed by research and expert comments to ensure stories are credible and readers get accurate information
Execution
We make sure pieces are fully fleshed out with engaging visuals and content
Social Media Syndication
To reach as many people as possible, we will help you share your campaign across social media platforms
Outreach
With a network of lifestyle and beauty journalists, your campaign will reach journalists at a range of publications
Reporting
We track news coverage and deliver visual reports, making it simple for you to understand your campaign’s success
What Our Clients Say
From the very first campaign, Avid Panda got us featured on Yahoo, MSN, Sky News, Huffington Post and many more. We also got links back to our site from most of these mentions which was a 304% ROI more than what we’d get paying for them!
Start Seeing Results
Struggling to understand what beauty editors and journalists want?
We will create campaigns that give editors exactly what they want
Frustrated by lacklustre results?
We will drive more traffic to your website from top-tier publications
Paying for advertorials and sponsored articles?
We will give your PR strategy a complete makeover
Failing to make any noise?
We will make your voice heard in the beauty industry
Finding it hard to build trust with your audience?
We will position your brand as a go-to authority in beauty
Meet the Team
Our beauty PR agency does more than just land coverage for lifestyle brands. We also specialise in SEO and content creation. With a diverse team of experts under one roof, we will revamp your brand image.
Lance Honeghan
PR Lead
Lance heads up PR and has a deep understanding of the stories lifestyle and beauty journalists are looking for.
Phoebe Bosco
Content Lead
Phoebe plays a key role during the ideation and content creation stage.
Lex Baciu
SEO Lead
Lex will ensure that every campaign supports your wider SEO strategy.
PR That Really Works
Our services include:
Digital PR
We will improve the way users and search engines view your brand by generating online media coverage that demonstrates your expertise and increases brand awareness.
Consultancy & Strategy
Doing PR for a beauty brand can feel like rocket science. But it doesn’t have to be. With our expertise, we can help you develop a strategy to achieve your long-term PR goals.
Influencer Marketing
We’ll connect you with the right influencers for your brand, delivering genuine, high-quality content that expands your reach and engages new audiences.
Product Launches & Placements
We will leverage our network of lifestyle journalists to ensure your products are featured in listicles and reviews published by top-tier publications.
Tailored Strategies
We understand that every beauty and skincare formula is one of a kind. We’ll get to the root of what makes your brand different and craft stories that deliver the right messaging to readers.
100% Earned Coverage
While other beauty PR agencies may pay to get your brand featured in the press, we build relationships with journalists and work with them to craft stories that engage readers.
Leverage Our Network and Creativity
If you have a new collection or star product, we will help you build links and mentions that help to elevate them.
Increase Your Share of Voice
We’ll bridge the gap between you and your competitors, helping you get featured in similar lifestyle publications.
Stay in the Loop
You can rest easy knowing that we will keep you regularly updated on the progress of your campaign.
Our PR Cost Savings
Our PR agency provides exceptional value, saving you up to £1,003.54 per month compared to hiring an in-house team, all while equipping you with expert PR tools.
A good PR toolkit will include:
Haro
£15.72 per month
Response Source
£52.08 per month
Third-party survey services
£540 per month
Hunter.io
£43.09 per month
Canva Pro
£8.33 per month
Mailchimp
£10.99 per month
Roxhill Media
£333.33 per month