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Award-Winning Content Marketing Agency
Award-Winning Content Marketing Agency in Birmingham
Avid Panda is amongst the top content marketing agencies in Birmingham. We provide successful content marketing and SEO services that are tailored to your business needs. With the combined power of SEO data and brilliant creative writing, we create powerful content that generates leads, increases brand awareness and drives conversions.
What is Content Marketing?
Content marketing is a simple digital marketing strategy that establishes your business online. By creating knowledgeable, engaging content targeted to your audience and optimised for SEO, we build your brand’s authority to help you rank higher on Google and ultimately generate more leads.
How Content Marketing Helps Your Business Grow
Even the best product or service will not sell if people don’t know about it. We leverage SEO data to create and optimise your content strategy in line with your business goals – whether it’s to increase revenue, traffic or social impact. We get your business noticed at every stage of the customer journey: from creating brand awareness to producing useful resources about your fields of expertise, all leading your target audience to actions you value.
Building Authority and Expertise
Our content marketing specialists create content that increases your E-E-A-T (Experience, Expertise, Authority & Trust) and answers your customers’ questions. These informative pages establish your brand as the leading authority in your field, both in the eyes of Google and your target market.
Getting Your Brand Noticed
Great content can put your business at the top of Google’s search results and increase brand awareness by engaging with your audience.
Lead Generation and Increased Conversion
We produce valuable content that your target audience is actively searching for. We help build a loyal customer base that trusts your brand by driving highly-relevant, valuable traffic to your site.
Our Content Marketing and SEO Services
We offer the full package of SEO and content marketing services you need to get noticed online and achieve your goals. Our mission is to help you grow your business, so we take the time to listen to you and create a bespoke content marketing offering tailored to your needs. Explore our content marketing services below.
International Content
Every market is different; your content directed at UK consumers is unlikely to resonate with American or Australian customers. So, we research these other markets to tailor content to them.
Content Audits
Have you heard of the 80/20 rule? We audit your entire website’s content to find what works well, what could work better and what content you would benefit from. We identify the 20% of content that will drive 80% of your success to secure quick wins right from the get-go. We analyse the gaps in your content to design a comprehensive content map that can be easily followed by your in-house team or by our own writers, depending on your specific needs.
Content Strategy
We create a tailor-made content strategy for every client we work with. We invest time to understand you, your business and your needs. Then we analyse the data and weigh all the various SEO factors to uncover the topics that your audience is most interested in and determine the most effective approach for you. Everything we do is data-driven, meaning we always have your ROI in mind.
Content Creation
We build a powerful net of connected content that guides your audience through the sales funnel with interlinked pages organised around the main pillar topics for your business. We are sticklers for grammar and punctuation and produce SEO-optimised content that is targeted, valuable and engaging.
Content For Link Building
To increase your website’s authority, we can create content that other sites want to link to. Then we reach out and secure media placements and promotion on relevant websites in your industry.
SEO Content Marketing
SEO (Search Engine Optimisation) is any action intended to increase your ranking in online search results. It is a crucial digital marketing strategy that generates more organic traffic to your website. With our campaigns, you receive.
Organic Traffic
Organic search traffic is traffic on your site generated through an online search and not a paid promotion. This traffic is more likely to develop into leads and sales as the searchers that find your page are looking for your specific service.
Keyword Ranking
Keyword ranking is crucial for generating traffic. Only 0.63% of Google searchers click on the 2nd page of results, so we ensure you climb the rankings and get seen online. We tailor your content towards specific keywords so that you rank highly in your customers’ searches.
Backlink Volume
Google looks for content that has multiple sites linking to it. We reach out to high-authority sites and advertise your expert pages as ideal linking opportunities. Google will then recognise your authority and promote your content.
What Sets Us Apart from the Rest?
As a dedicated content marketing agency, we have optimised all our techniques and processes to offer you a unique service that increases your sales. Here is what makes us different:
In-House Content Specialists
We are proud to have a team of practical creative writers in the West Midlands. Every piece of content we produce is thoroughly researched, written and edited in-house, and our team’s careful eye for detail ensures everything meets our high standards.
SEO Expertise
Great content will only get you so far; optimising it for search ensures it reaches the right people. Our team members have extensive SEO expertise, allowing us to produce content that helps your target customers find your business online.
Bespoke Content Strategies
Every business needs different content to suit its industry. No matter what sphere you operate in, we create a tailored content strategy. That way, we can direct the right people to your services, generating high-quality leads that will likely convert.
International Writing
We don’t often think about it, but other cultures engage with content and language differently. We regularly work with international clients, meaning we know how to succeed in new markets. Through extensive research and focused writing, we can help you reach audiences across the globe.
Detailed Reporting
When you partner with us, we provide transparent reports in clear video and visual forms to highlight how the content is helping your business grow. We discuss what works well and what we could improve and provide a direct line of communication with our team. This honesty means that you can track our progress.
Pricing Packages
We offer several content packages to suit different needs and budgets. Here is our pricing and what it includes:
Third Party
- Tailored content map
- Keyword research
- Content gap research for your writers
Standard
- Tailored content map
- SEO optimised content
- Blog and service pages
- Regular detailed reports
Advanced
- Tailored content map
- SEO optimised content
- Blog and service pages
- Case study investigations and articles
- Regular detailed reports
Our Content Creation Process
We have developed a simple process to create great content that helps you get found online. It remains the same, no matter what package you have chosen, meaning everyone can access market-leading content. Here is how we go about it:
1. Content Strategy
We approach all our campaigns with a detailed plan to achieve your goals. Through consultation with you, we learn about your needs, USPs and current digital presence to plot a path to increase your organic traffic.
2. Keyword Research
Our team is driven by research and they explore your competitors’ pages and openings in your industry’s online atmosphere to identify where we can succeed.
3. Content Creation
Creating great content underpins online success. We have expert writers who can tailor voice and tone to your ideal audience and create meaningful content that people will love. We even source and create detailed imagery.
4. SEO
Once we have created great content, we do it justice with optimisation. This process includes both on-page and technical SEO, ensuring your site meets Google’s expectations on site speed and performance.
5. Reporting
We provide regular reports so that you can see your content marketing progressing and your pages attracting new traffic. These reports come in visual video formats, demonstrating how we benefit your business.
Our Clients
Our in-house team of content marketing specialists have created SEO-optimised content for various SMEs, charities and website owners in Birmingham and the West Midlands, as well as national and international businesses. We have experience in writing for a huge range of industries including cybersecurity, fire safety, HR, interior design, photography, law, animals and more. Regardless of your field of expertise, we can create outstanding content to boost your digital presence.
Your Local Content Specialists in Birmingham and the Midlands
Our content specialists work from our central office, Alpha Tower, in Birmingham. We are a ten-minute walk from both Birmingham New Street and Snow Hill train stations.
We are a dedicated digital marketing agency with strong connections to businesses in the Midlands, which gives us unique knowledge of Birmingham and the surrounding cities. We have an insider’s view of what local content works best and the secrets of the regional trade.
Our content marketing services are not limited exclusively to local SEO and the Midlands. We also work with clients who are looking for digital growth on a national and international level.
FAQ
What is content marketing exactly and what does it actually involve?
Content marketing is a marketing strategy rooted in the idea that great content can be used as a driving force for brand building, lead generation and conversion. It involves producing original content that adds to your business’s digital profile and attracts your target audience.
What do content marketers do?
Content marketers create valuable and engaging content to move your potential customers and clients through the various stages of the sales funnel, and increase revenue and conversions.
What types of content are there?
Content is anything that you publish via your digital channels, be it your website or social media. It can be anything from blogs, white papers and case studies to videos, infographics and guides.
What services do content marketing agencies typically provide?
As a content marketing agency, we create online content in various formats, such as blogs and how-to guides, videos, downloadable infographics, or case studies. We also provide SEO expertise to optimise this content and push it across all your digital channels.
What should I look for when choosing a content marketing agency?
We believe you should look for a content marketing agency with expertise in content creation and SEO that also offers personalised service and reporting to cater to all your needs.
How can a content marketing agency help me?
A content marketing agency can get you found online by establishing an online brand and creating unique digital content optimised for search engines that boosts your organic traffic and generates leads.
Can you design graphics for my content?
Yes. We regularly design infographics and designs for our clients’ content posts. Plus, we can optimise existing photographs and images for search and website performance.
How many pieces of content can you produce?
It depends on your needs. When you enlist our standard or advanced packages, you receive expert content written by our in-house team. They each produce between 2,500 and 3,000 words per day which roughly translates to two blogs or three service pages. You can choose how many days of our time you need.
Can you provide additional digital marketing services?
Of course. Our content marketing services come with SEO expertise, and we offer PPC advertising, web design and PR. We can be your exclusive digital marketing agency.
What content marketing pricing packages do you offer?
We have three packages available:
- Third-party, from £300 a day: bespoke content strategy, keyword research and content gaps for third-party writers
- Standard, from £600 a day: bespoke content strategy, in-house composed SEO-optimised blogs and service pages and regular reports
- Advanced, from £1000 a day: bespoke content strategy, in-house composed SEO-optimised blogs and service pages, case studies and investigations and regular reports
How can I communicate with your content team, and how will I see your progress?
We give you a direct line of communication with our content marketers so that you can ask any questions. You also receive access to our progress boards and regular reporting to understand how we are helping your business.
What makes you better than other content marketing agencies?
We pride ourselves on using data and research to direct our content strategies, focusing on delivering the best return on your investment. Our in-house team completes everything in-house to ensure the highest quality content, optimising it for SEO. Finally, we commit to transparent reporting to show you exactly how the strategy benefits your business.
How do you ensure the content fits my industry?
We invest our time in understanding everything about your business, from your customer base and industry to your unique expertise and story. Then we combine this information with our own extensive research to generate a bespoke content strategy tailored to your target market.
Does content marketing really work?
The content marketing strategy is based on creating content that your target audience is already searching for, so yes, it works when done right. Contact our digital marketing specialists today to see how we can help your business.