A new study from Avid Panda has shed light on the career trajectories of marketing professionals, revealing the average time it takes to reach the coveted Chief Marketing Officer (CMO) role after graduation. By analysing hundreds of LinkedIn profiles, including marketers at renowned global brands such as Bentley Motors, Microsoft, and Gymshark, the research identifies key trends in the journey to marketing leadership.

So, How Long Does it Take to Reach the Top?

The study found that, on average, it takes 18.6 years for professionals to rise to the position of CMO. The most common time frame falls around 20 years, with the fastest-rising individuals achieving the role in 14 years or less, while those in the upper quartile often take 23 years or more.

Certain companies stand out for offering a faster track to the top. Gymshark, a global fitness apparel brand, is a notable example, with its CMO, Noel Mack, taking just 7 years to secure the role after graduating. Similarly, other rising industries like gaming (e.g., CMO at Adthena) and sustainability-focused brands have shown quicker career progressions, with CMOs earning their title within 10 years or less.

Other Insights

The study highlights the influence of industry focus on the time it takes to become a CMO:

• Gaming & Technology: Averages as low as 10–14 years due to fast-paced environments and innovation-driven growth
• Luxury & Automotive: CMOs in brands like Bentley Motors and McLaren Automotive tend to take 20+ years, reflecting the prestige and complex skill set required for high-stakes brand management
• Retail & Consumer Goods: Positions like the CMO of Morrisons took an average of 15–18 years, aligned with steady career progression in established sectors

Commenting on the findings, a spokesperson at Avid Panda, said: “For most marketers, the role of Chief Marketing Officer (CMO) represents the pinnacle of their career aspirations, much like partnership does for lawyers. As the top position within a marketing team, the CMO role combines strategic leadership, creative vision, and significant influence over a company’s brand and growth. While lawyers typically spend an average of 10 years working towards partnership, marketers face a longer journey. This extended timeline reflects the diverse skill set and leadership experience required to reach this level.”
If you have any questions about our findings or methodology, please email lance@avidpanda.com.