A number of years ago, businesses attracted customers by simply addressing their pain points. Today, brands are taking stances on political issues to draw in customers based on their political identities – be it through formal statements, social media posts or...
Our previous research shows that the failure rate for new businesses is 28.67%. However, the odds seem to be slightly worse for public relations and communication companies, with around 35% closing their doors within the first five years. Read on to discover the...
Taylor Swift has been labelled as a marketing genius. Her success lies in her ability to tell compelling stories through her songs and build deep connections with her audience by interacting with them both on and offline. In 2022, around 292,981 monthly searches were...
The current failure rate for new businesses is 28.67% but the prospects for advertising agencies are slightly worse, with 34% closing in the first five years. In this article, we explore the best and worst cities to open an advertising agency. The Worst Cities to Open...
A recent analysis by Avid Panda has shed light on the state of the marketing industry, revealing the challenges faced by new businesses. The study, which examined data from Companies House, looked at the number of marketing companies incorporated between January 2019...
