Get Ahead With AI Search
SGE AGENCY
SGE Agency
AI is changing how we use the internet. Soon an AI chatbot will give you the answers to your search queries so you do not have to look through search results. If you want your business to get seen, you need an SGE agency.
What is SGE?
SGE stands for Search Generative Experience and is the name that Google has given their new AI-driven search engine. However, the term is not restricted to just Google. Bing is crawling back market share with their AI, and AI search is rapidly becoming the future of the internet.
The first part of the journey looks the same; you will see the search bar you are used to. But when you hit ‘search’, an Artificial Intelligence bot will cherry-pick the essential points from the top results to answer your query.
It will credit the information with suggested links. You can click these links for more detail or ask a follow-up question to continue your AI search.
Market Leaders
We have been early adopters of generative AI, using it to streamline our process and give our teams all the tools necessary to deliver the best results for our clients. It places us uniquely ahead of the crowd to optimise your website for AI search.
Here are some thoughts from our existing clients:
We approached Avid Panda to host our website for us over 12 months ago. As part of that process, not only did we get a better service, but it was also significantly cheaper and the advice we received was more sound. Having gained confidence in their ability, we entrusted them with our SEO campaign for 12 months. Their input on our SEO campaign and necessary amendments to our website has meant that with previously little impact on rankings in Birmingham, we are now getting decent rankings for some of our services. We would recommend Avid Panda to everyone that is looking for honest and affordable digital marketing advice.
Optimising Your Site for Organic AI Search
Google always wants to provide the information searchers are looking for in the fewest steps. To get AI to promote your website organically, we need to match its content with your ideal searchers’ needs.
The good news is that we already do that. By focusing on your ideal customers’ habits and the relevant search data, we create the pages they want to see. Our team have found new ways to uncover more detail about your audience’s search intent so that they can produce even better content.
Plus, we continue to build up your site’s authority with off-page optimisations and great, informative content. It establishes you as an industry expert that searchers can trust.
Then we use our knowledge of technical SEO to develop your website and make it easier for Google to read and understand. Then, the AI will know that your website suits the searchers’ needs and will present it to them.
Optimising Your PPC Ads for AI
Advertising is Google’s main revenue scheme, so it is not going away. In fact, AI gives us a new opportunity to reach your audience.
Google says its AI search engine will continue to show relevant promoted information and products. We can still reach searchers by creating ads that improve their online experience and help them find what they are looking for.
Our analytics accurately identify your target audience and their search habits. Then, we use this information to create highly tailored ads that AI search engines want to show them. That way, you only advertise to people who will convert.
New Bing
Microsoft was actually first off the line in the AI search race, pairing with ChatGPT creators, OpenAI, to launch New Bing on the Edge browser. Helping them claw back market share from industry big-hitters Google, it features an AI search bot that works similarly to Google SGE.
We are proudly part of the Microsoft Advertising Partner Programme, giving us access to a broad range of exclusive Microsoft training courses and content. Our team had early access to the new search engine and has optimised their processes to cater to its changes.
Award Winning SEO
Our service to our clients has been recognised by some of the most prestigious awards in our industry
Let Us Walk You Through AI Search
We are already helping our clients get ahead by optimising their websites for AI search. Here are the factors that make us successful:
Early Adopters
We have been on top of AI developments from the start. Our team regularly run training sessions to optimise our processes and ensure that our clients continue to beat their competitors in the new search world.
Data Driven
Assess, don’t guess. Data informs everything we do, helping us make decisions that directly increase your online presence and conversions. Ultimately, it means more profit for you.
Clear Reporting
We provide intuitive visual and video reports that reveal how our service benefits your business. They are jargon-free and only deliver the information you care about.
Responsive Service
When you talk, we listen. Our team is always available to address your concerns and give you peace of mind about the next steps. Plus, we also account for your preferences and suggestions.
Get Ahead With AI Search
If you want to get your business ready for the newest development in search engine technology, speak to our experts today. We can explain the finer details of AI and demonstrate how we can optimise your website to come out on top.
FAQ
What does generative AI do?
Generative artificial intelligence (AI) produces text, code, images, voices, music and more.
What are some common examples of generative AI?
The most common examples of generative AI are ChatGPT, which produces text and code and answers questions, Jasper, which writes text and copy and Midjourney, which creates images.
What is Google’s new Search Generative Experience?
Google’s Search Generative Experience (SGE) is an AI-driven search engine that uses Google Bard AI to answer search queries.