Pickford Solicitors SEO
Technical SEO • Content Optimisation • Organic Visibility Growth
%
increase in organic clicks over just 2 months
At a Glance
+31% increase in organic clicks over just 2 months
Structured, SEO-friendly architecture across key service areas including Commercial Property, Residential Property, Employment and Family Law
Technical SEO improvements including metadata optimisation, indexing fixes, internal linking corrections, and sitemap refinement
Growing branded visibility, with increased clicks for queries such as “Pickford Solicitors reviews” and “commercial lease legal advice”
Summary
Pickford Solicitors partnered with Avid Panda to strengthen their online visibility through strategic SEO and content optimisation. Our work focused on improving technical performance, content clarity, and search visibility for a law firm operating in competitive practice areas including property, family law, commercial services, and employment law.
Working across multiple optimisation cycles, Avid Panda improved site structure, page experience, and content alignment with search intent. The result was stronger organic performance, improved engagement, and clearer visibility across priority legal services.
The Challenge
As a growing Midlands law firm, Pickford Solicitors needed stronger organic visibility to reflect their professionalism and breadth of services. Their digital presence faced several SEO challenges:
- Unclear content hierarchy and navigation signals
- Technical SEO limitations affecting crawlability and indexing
- Under-optimised service pages and metadata
- Limited visibility for high-value practice areas
- Fragmented internal linking
These issues restricted organic growth and reduced discoverability across key legal services.
What We Did
1. SEO Structure & Architecture Improvements
We implemented a clearer content hierarchy and sitemap structure, improving how search engines understand relationships between Residential, Commercial, Employment, and Family Law services. Navigation signals and internal pathways were refined to support both usability and crawl efficiency.
2. Technical SEO Optimisation
Comprehensive technical improvements included:
Meta title and description optimisation
- Resolution of duplicate content and indexing errors
- XML sitemap refinement
- Internal linking corrections
- Page performance monitoring
- Structured data recommendations for legal services
These changes improved crawl efficiency and search engine understanding.
3. Content Optimisation & On-Page SEO
High-value pages were strengthened across:
- Commercial Property
- Residential Conveyancing
- Right to Buy
- Employment Services
- Team and Contact pages
Work included keyword alignment, clearer headings, improved readability, and stronger trust signals to support both rankings and conversions.
4. SEO Reporting & Insights
Search Console data showed:
- Continuous growth in branded visibility
- Higher engagement on priority service pages
- Strong UK-based organic traffic consistency
Delivering Real Results
Avid Panda delivered:
Measurable organic growth and improved service-area visibility
Strong technical SEO foundations for long-term performance
Increased engagement on key pages such as Team, Contact, and core services
A search-optimised digital presence aligned with the firm’s growth strategy
Pickford Solicitors is now better positioned against competitors in the Midlands legal sector, with a clearer, more authoritative organic presence.