Canvas Creatures
Technical SEO Transformation • Ecommerce Optimisation • Market Expansion for Pet Portrait Brand
Target keywords improved across UK & US markets
%
Technical score Strengthened to
At a Glance
166 target keywords improved across UK & US markets
Site performance strengthened from a low 11% technical score to 98% following full-scale SEO auditing
Dozens of new SEO-optimised product pages created, including Cats, Dogs & Horses categories
Summary
Canvas Creatures, a fast-growing custom pet portrait brand, approached Avid Panda to overhaul their ecommerce SEO and strengthen their search visibility across competitive pet product categories. With declining traffic, duplicate content issues, missing meta data, and a fragmented site structure, the brand required a full technical and strategic rebuild.
Avid Panda delivered a complete SEO transformation — from technical repairs and page rewrites to new category launches and full keyword strategy development — resulting in a faster, cleaner, more searchable ecommerce platform ready for scale.
The Challenge
Canvas Creatures faced several barriers to scaling their online visibility:
- Search traffic had declined, with key opportunities underperforming in Google Search Console.
- A technical audit revealed a low site score, with 84 JavaScript errors, missing metadata, orphan pages, and structural issues across product templates.
- Hundreds of product SKUs were present, but many contained duplicate descriptions, thin content, or missing keyword signals.
- Navigation lacked clarity, making it difficult for pet owners to browse by animal or product type.
Canvas Creatures needed a cleaner, faster, better-structured ecommerce foundation that could support ongoing SEO and paid marketing efforts.
What We Did
1. Full Technical SEO Audit & Fixes
We performed a deep technical crawl, identifying and addressing:
- 84 broken JavaScript elements
- 20 missing or empty meta descriptions
- Multiple duplicate pages lacking canonical tags
- Orphan pages and pages with no internal links
- Large image file sizes slowing page load
All findings were systematically resolved, restoring crawlability and performance.
2. Keyword Research & Search Strategy
- Conducted 166 keyword opportunities across UK and US markets with intent analysis.
- Established 72 priority national keywords in AHREFs for ongoing rank monitoring.
- Mapped keywords across Dogs, Cats, Horses, Apparel, Gifts, and Wall Art collections.
This created a scalable roadmap for ongoing content and optimisation.
3. Major Content Overhaul
To eliminate duplicate content and improve relevance:
- Rewrote 9+ high-value product pages across cat and dog ranges.
- Added new, enriched “How It Works” content across all product pages.
- Created new paragraphs for pages that previously lacked any substantive copy.
- Proofread and refined content to enhance engagement and conversions.
4. New Pages & Collections Build
To improve user experience and increase product discoverability, Avid Panda:
- Created new product pages including prints, t-shirts, blankets, cushions, tote bags, and more.
- Rebuilt the main navigation under a unified PETS category.
- Added Dogs, Cats, and Horses collections with full optimisation.
5. On-Page SEO Enhancements
We implemented:
- Meta title & description optimisation across the website
- Keyword seeding and content expansion
- Removal of outdated or duplicated sections
- Alt-tag optimisation for Dogs, Cats & Horses product imagery
6. GSC, GMB & Reporting Setup
- Verified Google Search Console and audited coverage issues.
- Connected Google My Business and assigned manager access.
- Built a complete Data Studio reporting dashboard for ongoing visibility.
The Results
Canvas Creatures gained a significantly improved SEO foundation, with strong indicators of early growth and long-term scalability:
Strong keyword improvements across 166 researched terms and 72 nationally tracked terms
Technically sound site, after repairing critical SEO blockers
Clean, structured navigation, enabling easier shopping and improved crawl depth
Dozens of optimised product pages, now aligned with search intent
Improved visibility & insights via GMB, GSC and Data Studio integration
Enhanced user experience, with richer content and consistent product layouts
This work positioned Canvas Creatures for sustainable ecommerce growth in an increasingly competitive pet accessories and personalised gift market.