Driving Conversions and Brand Impact for 2580 Data Cabling
Transforming Their Digital Presence
2580 Data Cabling partnered with us to create a modern, high-performance website aligned with their refreshed branding from a graphic design agency. Their previous site wasn’t optimised for usability or conversions, limiting the effectiveness of their Google Ads campaigns.
Our goal was to deliver a sleek, flexible website that reflected their new visual identity, enhanced user experience, and drove stronger engagement, ultimately generating more qualified enquiries.
Delivering Real Results
The redesigned website has transformed 2580’s digital presence, delivering measurable improvements in performance, engagement, and conversion rates.
Increased Conversions
Google Ads campaigns now achieve stronger results, with significantly higher conversion rates and improved ROI.
Enhanced User Engagement
The bounce rate dropped as visitors interacted more deeply with the site.
Faster Performance
Optimised load times and site structure boosted user satisfaction and search visibility.
Greater Flexibility
The new CMS allows 2580 to easily add case studies, testimonials, and CTAs, supporting ongoing marketing efforts.
Overcoming the Challenges
The existing website lacked flexibility, making it difficult to align with 2580’s new branding and marketing goals. Poor user experience led to lower conversions, and the limited scalability restricted their ability to grow content and adapt to campaigns.
We also needed to translate print brochure designs into a responsive digital format, adapting portrait-oriented visuals for the web without losing the design agency’s creative intent.
To add to the challenge, the entire project needed to be completed in just six weeks to coincide with 2580’s fifth anniversary.
Our Strategic Approach
1. Laying the Design Foundation
We began by extracting design assets from the Illustrator files provided by the graphic design agency, gaining access to their fonts, icons, and colour palette.
Using these, we built a staging version of the website so 2580 could review and experience it in a live environment before launch.
After collaborative feedback, we refined each section, tightening the branding and ensuring the finished website felt like a natural digital extension of their printed materials.
2. Building for Performance and Conversion
We developed the website using scalable, high-performance technology that allows for quicker updates and easier content management.
The design was conversion-focused, with clear user journeys and strategically placed calls-to-action to maximise enquiries. The responsive build was carefully tested to deliver consistent performance across all devices.
3. Seamless Migration and Launch
Before launch, we created a complete backup of the old site and performed a detailed SEO migration to preserve rankings. Redirects were set up for any changed URLs, and performance checks ensured a smooth go-live.
After launch, we closely monitored the website for any issues, making fine-tuned adjustments to optimise responsiveness and user experience.
Building a Platform for Growth
2580 Data Cabling now has a digital platform that supports its long-term marketing ambitions. The new website not only elevates their brand but continues to perform as a key driver for enquiries, engagement, and ROI.
