Become the Brand AI Tools Trust
AI PR Agency - Get Traffic From ChatGPT, Bing AI, Gemini & More
Your customers and clients are getting more and more of their information from AI-generated overviews, summaries, and answers. Our PR AI agency will help your business earn visibility in platforms such as Google Gemini, Bing AI, and ChatGPT, which care less about traditional rankings and more about brand mentions, authority, and context.
Secure coverage in big-name publications, industry awards and recognition, and context-rich brand mentions that help to influence large language models (LLMs) with our combination of proven PR techniques with AI-focused strategies. That way, your brand becomes a trusted source that AI platforms cite and feature when people look for answers.
With our data-led approach, you’ll always understand how we’re building your authority and influencing AI search results. Let us help your brand dominate AI search.
Brand mentions in high-authority publications, blogs, and data sources
Reputation management across online platforms
Strong entity signals via knowledge panels, schema, and award placements
Visibility in ChatGPT, Google Gemini, Bing AI, and other tools
Ongoing monitoring and reporting
Why PR and AI Matter in 2025 and Beyond?
AI-led search and generative responses are changing the way people discover brands. Instead of just showing who ranks organically, AI systems now show businesses and brands people are actually talking about online, from news coverage and awards recognition to online reviews and forums.
If you only rely on traditional ranking factors, you run the risk of not showing up in AI answer boxes, overviews, or chatbot responses. With a solid AI PR strategy, you can ensure your brand wins trust signals that these systems look for, such as authority, brand mentions, consistency, accuracy, and become a go-to resource.
Our AI PR Services
AI-Driven Brand Mentions
We identify the news outlets, blogs, journalists, and forums that AI tools use to determine whether businesses are credible and then help you secure mentions from these websites to influence AI models.
Reputation and Sentiment Management
If people talk negatively about your brand online, this may impact how your brand appears in AI summaries. We will monitor and improve how people perceive your brand to increase your chances of appearing in AI results.
Entity and Knowledge Graph Optimisation
We will help your brand show up properly in knowledge graphs, schema, Wikidata, and anywhere else AI models pull expert and brand information.
Awards and Recognition
Awards and certifications act as strong trust and credibility signals for both humans and AI. We will help you get shortlisted for and win relevant awards to improve your visibility in AI search.
Monitoring and Reporting
We produce video reports so you can easily understand how your brand mentions, awards and sentiment shifts influence AI inclusion.
Case Studies
Coverage in the Financial Times Adviser
We achieved an impressive 448.98% ROI for AptPay through targeted PR campaigns that secured coverage in top financial publications. By leveraging data-driven insights, we positioned AptPay as an industry authority, earning features in Financial Times Advisor, The Intermediary, and Mortgage Solutions. Our strategic approach enhanced their online visibility and credibility within the financial services sector, delivering measurable commercial success.
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How Our PR AI Process Works
We excel at boosting your online visibility and driving traffic to your website through our AI-driven PR strategies.
Research & Audit
We review your current AI inclusion and see how it compares to your competitors
Positioning
We define the signals that matter the most, such as awards, forums, knowledge graphs, and news coverage
Outreach & Content Creation
We create PR assets and outreach strategies so you get more brand mentions
Award Pitching
We identify relevant awards and certifications that will increase trust
Reporting
We track mentions, sentiment, and AI-generated content, adjusting tactics based on results
You can expect more brand mentions, better sentiment, and improved AI visibility within 2 - 3 months, with authority growing steadily over time.
What Our Clients Say
From the very first campaign, Avid Panda got us featured on Yahoo, MSN, Sky News, Huffington Post and many more. We also got links back to our site from most of these mentions which was a 304% ROI more than what we’d get paying for them!
What Sets Us Apart from the Rest?
As specialists in AI-focused PR, we will help you widen the gap between you and your competitors. Here’s what makes us different from other agencies.
Human-Led, AI-Supported Expertise
We help you become a trusted source by combining creativity, strategy, and AI technology to identify opportunities. Every campaign is led by experienced PR and digital marketing experts who understand your brand voice and audience, ensuring your PR is both data-driven and human-centred.
Tailored for Your Industry
Depending on your sector, industry or niche, AI will use different trust signals to determine which brands and content to recommend to users. We take the time to understand what AI models are looking for before positioning your business.
Clear Reporting
Every month, you’ll receive easy-to-read reports that track brand mentions and visibility across traditional and AI search engines.
Nationwide Reach
While we’re based in Birmingham, we work with brands across the UK and beyond. Whether you need to build authority locally, dominate your national market, or be recognised on a global stage, our PR experts will help you get your brand seen where it matters most.
FAQ
How is AI PR different from traditional PR?
AI PR goes beyond securing media placements. It focuses on trust, entity recognition, sentiment, and how AI models view and feature your brand.
Will this replace traditional SEO or classic PR?
No, it complements them. Traditional SEO handles discoverability, while traditional PR handles relationships and visibility. AI PR bridges the gap to ensure your brand is correctly represented in AI tools and responses.
How long will it take before I see results?
Generally, you will notice early wins in brand mention volumes within 2-3 months. More structural changes, such as knowledge graphs and entity recognition, may take up to 6 months, depending on your current position.