Move Visibility, More Conversions
Email Marketing Agency in Birmingham
Email Marketing Agency
Customers have not abandoned email in favour of other marketing tools. The truth is that people still check their inboxes every day and read emails from brands. So, it is important to make sure that you do not miss out on this extra stream of revenue.
However, email marketing is not as simple as it used to be. To generate meaningful engagement, email marketing campaigns cannot only focus on driving sales but also cover the entire customer journey.
Thankfully, with us as your digital marketing agency, you can deliver content that caters to customers at every stage, pushing them through the sales funnel. Let us help you build long-lasting relationships and increase repeat customer purchases.
Case Studies
Cost Of Living Campaign
Puppies.co.uk, one of the UK’s leading dog marketplaces, came to us to increase brand awareness as they were losing out to larger competitors. We conducted a survey to find out how the cost of living crisis was impacting dog owners as this topic was dominating the news cycle. However, there was not any data about how dog owners’ expenses had changed. To build the story, we put together a case study to increase the breadth of appeal and make it easier for journalists to cover the study.
The campaign landed coverage in Sky News, iNews and MSN, three Tier 1 publications, as well as gaining coverage in other relevant publications such as Pet Food Industry. As a result, Puppies has increased brand awareness and raised its profile as a marketplace for ethical breeders and responsible dog owners. Not to mention, this campaign led to a 304% ROI for the client.
Mental Health Campaign
In light of Mental Health Awareness Week, we analysed search data on behalf of Puppies.co.uk to find the most popular animals that people look for to provide them with some comfort when they are struggling.
We put together a press release email to explain our findings and sent it out to lifestyle journalists covering this topic. This campaign landed placements in top-tier publications, such as the Daily Star and The Huffington Post. Overall, this campaign led to a 230% for the client.
Awards
We have been named the top search engine marketing company in Birmingham for the past three years. We are proud to have produced successful marketing campaigns for a range of clients. With a proven track record of helping our clients generate more sales and leads, we are the top choice for those looking for email marketing services in Birmingham and beyond.
Reach More Customers
Whether you own an e-commerce store, a medical clinic, a logistics company or even a luxury brand, we can help a range of companies create successful email campaigns. We do this by developing email marketing strategies that are tailored to your industry and customer journey.
To ensure your customers have more opportunities to convert, we take the time to understand their pain points. This allows us to create content that focuses on the value of your products or services. Plus, we will use reports to optimise your marketing funnel and increase open and click-through rates. With more conversions, you can rest assured that we will provide you with an amazing return on investment in just a few months.
Every business should send out emails to their customers. After all, email marketing can help you bridge any gaps in your customer journey. This will help you not only build relationships with new customers but also allow you to re-engage old ones. No matter where you are based, we can help you reach local, national and international customers.
Our Packages
- A customised, professional-looking email template with your logo and style
- Email marketing software integration
- Contact import and management
- Content creation for one email campaign per month
- Scheduling and sending campaigns to 5000+ contacts
- Remarketing lists based on demographics and behaviour
- Tracking of open rates and click-through rates
- Custom Looker Studio reports
- Compliance with email marketing laws (GDPR)
- Maximised email deliverability (DMARC, DKIM & SPF)
- Monthly list maintenance and cleansing
- Junior account managementA customised, professional-looking email template with your logo and style
- Email marketing software integration
- Contact import and management
- Content creation for one email campaign per month
- Scheduling and sending campaigns to 5000+ contacts
- Remarketing lists based on demographics and behaviour
- Tracking of open rates and click-through rates
- Custom Looker Studio reports
- Compliance with email marketing laws (GDPR)
- Maximised email deliverability (DMARC, DKIM & SPF)
- Monthly list maintenance and cleansing
- Junior account management
- 3 customised, professional-looking email templates with your logo and style
- Email marketing software integration
- Contact import and management
- Content creation for two email campaigns per month
- Scheduling and sending campaigns to 10,000+ contacts
- Remarketing lists based on demographics, behaviour, engagement and preferences
- Tracking of open rates, click-through rates, successful deliveries and bounces
- In-depth custom Looker Studio reports
- Compliance with email marketing laws (GDPR)
- Deliverability optimisation (DMARC, DKIM & SPF)
- Fortnightly list maintenance and cleansing
- Senior account management
- Improving landing pages to increase conversions
- Infographic creation
- A/B testing of different email elements for optimisation
- Automated email follow-ups (drip campaigns) based on customer actions or triggers
- Automated emails based on how your subscribers have interacted with previous campaigns
- Support with the editing and implementation of video content
- Recommendations for improvements
- Monthly strategy meetings to adjust the email marketing plan based on results
- 5 branded email templates
- Email marketing software integration
- Contact import and management
- Content creation for four email campaigns per month
- Scheduling and sending campaigns to 15,000+ contacts
- Remarketing lists based on demographics, behaviour, engagement, preferences, lifecycle stage and interests
- Tracking of open rates, click-through rates, successful deliveries, bounces, top locations and revenue
- Detailed custom Looker Studio reports on campaign performance and ROI with
- Compliance with email marketing laws (GDPR)
- Deliverability optimisation (DMARC, DKIM & SPF)
- Weekly list maintenance and cleansing
- Senior account management
- Improving landing pages to increase conversions
- Infographic creation
- A/B testing of different email elements for optimisation
- Highly advanced automated email follow-ups (drip campaigns) based on complex triggers and actions
- Automated emails based on how your subscribers have interacted with previous campaigns
- Support with editing and implementation of video content
- Recommendations for improvements
- Fortnightly strategy meetings to adjust the email marketing plan based on results
- Personalised content to enhance engagement
- Connecting to your CRM system and marketing tools so all your data is in one place
- Advanced strategies to guide subscribers through the sales funnel
- Responding to subscribers with personalised messages
- Signup form creation
- Website and social media newsletter promotion
- Survey creation and response collection
Value
88% client retention rate
88% of clients continue to choose us as their marketing partner, with many partnering with us for 2 or more years.
High open rates
Our open rates exceed industry standards and benchmarks.
Email ROI is an impressive £38 for every £1 spent
We excel at producing successful marketing campaigns and always ensure that our clients get the return on investment that they deserve.
Our Process
Growing your client base and retaining customers has never been easier. With us, you do not have to worry about customers unsubscribing or becoming disengaged. We never send out the same generic sales email over and over again and have developed a process to help your business find the perfect email strategy.
1. Strategising
We assess your current email strategy and compare your metrics to industry standards. This allows us to map out the steps required to optimise your campaigns and fill any gaps in your customer journey.
2. Creation
We take the time to get to know your products or services and design email templates that truly reflect your brand.
3. Testing
We test key aspects of your emails, such as subject lines, copy and content layouts.
4. Optimisation
We optimise your emails to ensure that customers convert in just a few seconds.
5. Reporting
We monitor and track key metrics, such as open rates, click-through rates, successful deliveries, bounces and revenue generated.
Video Reports
Email marketing metrics can be tricky to understand. That is why we always cut through the jargon and provide our clients with compelling visual reports so that they can easily understand how we are improving their bottom line
Start Seeing Results
Struggling to get customers to open emails?
We will craft attention-grabbing subject lines that increase open rates
Not seeing any results?
We will optimise email copy to get customers to click on links
Not generating sales?
We will optimise landing pages so that customers convert and buy your products or services
Losing out to competitors?
We will increase brand awareness with compelling emails
Not getting repeat purchases?
We will help you nurture customer relationships and build loyalty
Meet the Team
With a multidisciplinary team of marketers under one roof, we are proud to provide our clients with a range of expertise. Our specialists have years of experience creating content that connects with customers. Whether you are looking to increase sales, re-engage old customers or simply build relationships with new customers, we can help.
Phoebe Bosco
Head of Content
Phoebe heads up the content and email marketing department and will oversee the creation of all content for your campaign.
Lance Honeghan
PR Lead
Lance’s specialism in PR means that he has a strong understanding of the outreach process and excels at improving open rates.
Alex Johnson
Director
Alex is an industry expert in the digital marketing field and can answer any of your questions.
More Than Just PR
Brand elevation is our specialism. We excel at helping businesses stand out from the crowd, creating campaigns that have a measurable impact. But we do much more than just PR. As one of our clients, you will benefit from access to the following services:
Digital Marketing
We have made a name for ourselves as one of the UK’s leading digital marketing agencies. Over the years, we have boosted the search results rankings for a number of clients in Birmingham and beyond. Our team is made up of SEO, PPC, web design and content marketing experts. No matter what service you are looking for, we will build a tailored strategy.
Digital PR
Digital PR is a key part of any SEO strategy. We excel at creating shareable content that helps businesses like yours get links back to their websites. These links pass on some authority to your website and increase your rankings in search results.
Social Media Syndication
We will help you launch a campaign that not only gets picked up by the press but also generates buzz on social media. Our team will ensure that all infographics and resources are optimised and can be shared across a variety of social media channels. This will help you connect the dots between your different channels.
Interact With Your Most Valuable Leads
We will utilise your existing customer data to create an automated email strategy that is designed to deliver messages to subscribers at key touchpoints. Our marketing experts excel at identifying where customers are in the buying journey and will design campaigns to increase their interest in your brand. We are proud to provide a range of email marketing services, including:
Segmentation, Automation & Personalisation
We do more than just design and send out emails. Our email specialists carry out a complete customer persona analysis and segment your audience so they receive the right messaging depending on where they are in the buying funnel. Plus, we will use data, such as purchase history, location and interests to personalise your communications and help you build customer loyalty.
Software Integration
We will integrate your email marketing software with your CRM platform to ensure that all your data is in one place and streamline your communications. Plus, this allows us to make sure that every step in the customer journey is covered.
Cross-Channel Growth
Our email marketing and SEO team will work together, using your customer data to find similar audiences across searches. We will ensure that your website is optimised to feed users into your email marketing funnel.
Copywriting
Our talented content marketers have a wealth of experience writing copy for a range of industries and audiences. We will help you get the right messaging at each touchpoint to push your subscribers through the funnel.
Compelling Designs
We have an in-depth understanding of design principles and will create email templates that look outstanding on a range of devices. That way, you can ensure that your subscribers can read your emails and click on links no matter what device or app they are using.
Testing & Optimisation
A/B testing allows us to optimise email campaigns to ensure that open rates and click-through rates continue to improve. We will help you maximise your investment and make as much revenue as possible. We will also monitor and track engagement so that emails are sent out at the best time.
Benefits of Email Marketing
Email marketing provides a cost-effective and profitable way of interacting with customers. Not only does it allow businesses to quickly share information about their products and services but companies can also use the data they collect to learn more about their customers and maximise conversions.
At the end of the day, it is important to maintain communication with your customers. Research shows that 50% of people make one or more purchases per month after receiving marketing emails. Plus, there is no better way to increase sales than by sending personalised messages directly to your old customers’ inboxes. We will help you get your old customers back to your website or even help you capture customers who did not convert the first time.
Let Us Help You Keep the Conversation Going
As one of the leading email marketing agencies in Birmingham, we can help you take your business to the next level.
Attribution Marketing
If your business has a number of different channels and platforms, it can be difficult to work out which ones are the most profitable. But the good news is that our experts use a range of marketing tools to identify whether email is responsible for conversions, such as sales and subscription sign-ups.
Amazing Results
Email is one of the most profitable marketing tools. Our experts will develop a strategy to help you achieve an impressive ROI.
Generate More Sales & Leads
Are you looking for an email marketing agency in Birmingham? Fill out the contact form below to discover how we can help you maintain an essential dialogue with your customers.
FAQ
What is email marketing?
In simple terms, email marketing is a form of direct and digital marketing that relies on email to promote a business’s products or services to existing and new customers.
Why should I use email marketing?
If you want to grow and maintain your customer base, it is important to share content that keeps your products and services at the front of customers’ minds.
What is a hard bounce?
In a nutshell, a hard bounce refers to when email software cannot deliver an email to a particular email address permanently and returns an error. Generally, this is the result of the email address being invalid or inactive.
What is a soft bounce?
A soft bounce refers to when an email cannot be delivered temporarily. This may be for a number of reasons, such as the server being down or the email being too large. In some cases, it may be due to the fact that the recipient’s inbox is full.
How can I use email marketing to grow my business?
You can grow your audience by:
- Educating your customers and providing content that delivers value
- Promoting new products and services
- Sending out automated follow-ups
- Asking for feedback and reviews
Sharing case studies
How do you report on email marketing?
We create visual reports that cover the metrics that align with your goals. For example, if your main goal is to increase sales, we will send regular reports on the revenue generated from emails.
How to track the success of campaigns?
We look at the following metrics:
- Open rates
- Click-through rates
- Bounces
- Revenue
- Top locations
- Unsubscribes
What is email nurturing?
This is a strategy that involves reaching out to your existing subscribers to push them back into the sales funnel. For example, if a customer has not made a purchase yet, you can nurture your relationship by offering a first-purchase discount.
Do I need an email marketing agency?
Yes, email marketing requires specialist skills that many companies do not have in-house, such as:
- Strategic – An agency can help you identify ways to improve the performance of a campaign
- Technical – Email marketing specialists are commercially minded and excel at managing budgets, creating segmented lists, setting up and optimising campaigns and generating reports
- Creative – An agency will know how to create email templates that stand out for the right reasons
How much does it cost to run an email marketing campaign?
Setting up and managing an email campaign can cost anywhere between £600 – £3000 per month. To find the right email marketing solution for your budget, get in touch with us today.
How quickly can I get started with email?
Depending on the complexity of your marketing strategy, an email marketing campaign can take less than a month to build and run.