Clear Reporting Lights the Way
Google Analytics Agency in Birmingham
Your website is full of data. The problem? Most of it never gets used.
We make numbers clear, so you have simple insights into your marketing and website performance. That way, you can generate more leads, increase conversions and make confident decisions. No jargon. No guesswork. Just data that works harder for your business.
What Is Google Analytics?
Google Analytics tracks how users interact with your website – from where they come from to what makes them convert.
GA4 is now the standard analytics platform, replacing Universal Analytics in July 2023. It offers deeper insights, smarter tracking and better cross-device reporting. We’ve already migrated all our clients and ensure every setup is future-proof, compliant and easy to understand.
Our Google Analytics Services
We manage your analytics end to end, delivering insights in a format that actually helps you move forward.
GA4 Setup & Migration
We handle everything – from migrating from Universal Analytics to a clean, accurate GA4 setup with the right events and conversions in place.
Analytics Audits
We review your existing setup to uncover tracking gaps, data issues and missed opportunities, then show you exactly what to fix and why it matters.
Conversion & Goal Tracking
Using Google Tag Manager, we track meaningful actions on your site and translate performance into clear, business-focused reporting.
Conversion Rate Optimisation
We use your data to identify friction points and opportunities, improving user journeys and increasing the number of visitors who convert.
Analytics Strategy
Your data should guide your marketing. We build strategies that connect analytics with SEO, PPC and CRO – so every decision is backed by evidence.
Visual Reporting
We present insights through clear dashboards, visuals and video walkthroughs, so you always know what’s working and what to do next.
Our Approach
Simple, effective and built around results.
Investigate
We audit your analytics setup and identify what’s holding your performance back.
Build
We configure GA4, tracking and reporting to match your goals – not generic metrics.
Optimise
We use insights to improve conversions, user journeys and marketing performance.
Refine
We monitor results and evolve your strategy as your business grows.
Why Choose Avid Panda?
Analytics Specialists
Data drives everything we do. Our team live and breathe Google Analytics and know how to extract insights that actually impact revenue.
Tailored Support
No templates. No unnecessary features. Your analytics setup is built around your business and adapts as you scale.
Clear, Visual Reporting
We make analytics easy to understand, so you always know what’s happening and what actions to take next.
Google Business Partner
Our partnership with Google gives us direct access to support, insights and best practices that benefit our clients.
Proven Results
We’re trusted by ambitious brands and recognised by Clutch for delivering measurable success.
What Our Clients Have To Say
FAQ
Do I need Google Analytics if I already use other marketing tools?
Yes. Google Analytics acts as the central source of truth for your website performance. It connects your SEO, PPC and CRO efforts, showing exactly how users behave, where conversions happen and what needs improving. Other tools are useful, but analytics brings everything together.
Can you set up Google Analytics 4 for an existing website?
Absolutely. We regularly set up GA4 on live websites and handle full migrations from Universal Analytics. This includes configuring events, conversions and Google Tag Manager so your data is accurate from day one.
Will I actually understand the reports you provide?
Yes. We remove unnecessary jargon and present insights through clear dashboards, visuals and video walkthroughs. You’ll know what the data means, why it matters and what actions to take next.
Is Google Analytics suitable for small and growing businesses?
Definitely. Google Analytics is scalable and works for businesses of all sizes. We tailor setups and reporting to your goals, whether you’re tracking leads, ecommerce sales or user engagement as you grow.