Insights Help You Grow
Web Analytics Agency in Birmingham
Our Web Analytics Agency
Data is an asset, and our web analytics agency helps you utilise it. Our advanced web consultants leverage big data and cutting-edge analytics to improve your business performance, uncover new revenue streams and give you a competitive edge in the digital space. We offer visual, comprehensive insights into your data to help you make informed decisions and grow your business.
What Are Web Analytics?
Web analytics are measurable insights investigating how your website is performing. These figures can be as simple as how many people visit your page, how long they spend on each page, when they click your call to action and how they navigate your site.
What is a Web Analytics Agency and How Can It Benefit You?
A web analytics agency makes sense of your analytics to give you vital information and points for improvement to help you make more money online.
We have experts available to monitor your analytics platforms to identify changes and growth opportunities and then explain them to you so you can keep improving and upgrading your website and digital marketing channels.
How We Help You Make Sense of Your Data
Every business has huge amounts of customer behaviour data. They know what products work well, which campaigns bring the highest ROI, and what could gain a competitive advantage.
However, many business owners struggle to manage so much data coming in every second, and you can easily find yourself drowning in information. We solve this issue.
Using various web analytics tools, we provide the business intelligence you need to work towards a tangible ROI whilst exploring previously untapped opportunities and opening new revenue streams.
Our Web Analytics Consultancy Services
Our web analytics service is flexible. We take the time to understand your individual goals and needs so that we can extract insights that apply to your objectives. Plus, whilst we track your website’s performance, you can track our team’s performance and see exactly how we are helping you.
From analysis to reporting, monitoring and ongoing support, we give you all the knowledge you need to find new opportunities and maximise your current projects. What’s more, our professional consultants are always available to provide recommendations and additional information whenever you need us. Our bespoke package includes:
Constant Management
You receive a comprehensive data audit and ongoing management of your tracking platforms to measure and break down the impact of your digital marketing campaigns. Then our experts provide bespoke visual reports displaying your progress and goals in simple terms.
Google Analytics
We take a systematic approach to your Google Analytics data and make sense of the information collected by Universal Analytics (the old Google Analytics) and the brand-new functionality offered by GA4 (the new Google Analytics interface). Our consultants present pivotal information translated into actionable highlights and in-depth reporting to help your business perform.
Google Tag Manager
Tag Manager is a powerful but challenging tool. We can create all the necessary tags and goals to analyse your digital marketing funnels and provide vital insights into when and where your customers come from.
Heatmaps
We use heatmaps to analyse your customers’ behaviour on individual pages of your website and pinpoint the most valuable content that brings the desired engagement. We can then make informed recommendations on what changes to your website will help you achieve your business objectives.
Screen Recordings
We implement screen recording tools to observe how real people interact with your website and uncover issues along the customer journey. Our team applies various analytical techniques to quickly extract insights from every click, tap, scroll, and mouse hover your visitors make. We use that knowledge to improve your website, create a better user experience and achieve higher conversion rates.
Conversion Rate Optimisation
You want visitors to convert, whether that is by signing up for your newsletter, buying your products or requesting a quote. So we leverage our extensive knowledge of analytics and testing to optimise your web pages so that they work harder for you, driving your conversions and your business.
A/B Split Testing
We design and perform A/B tests to compare different versions of your website and see what your customers like and dislike. Could a new image, colour or layout decrease your bounce rate? You do not have to guess. Our split tests reveal how to optimise your sales funnel and get more conversions.
Ecommerce Analytics
Ecommerce sites are one of our specialisms. We combine all our techniques to track how customers interact with your store and then provide quantifiable data to display this information. We can use this data to tailor your web design to their needs, increasing sales and decreasing customer acquisition costs.
Tracking Training
We are always happy to help you understand analytics further and coach you on every tool and platform we use. Whether you want to learn what each measurement means or how to set up goals, we can help.
Our Approach
Data is at the heart of every service we offer, making our service second to none. We roll up our sleeves and extract the hidden gems from a large digital data pool.
However, we know it can be intimidating, especially when presented in lengthy spreadsheets with thousands of lines of information. That is why we believe in comprehensive, visual reporting.
We present critical statistics with intuitive, in-depth visual and video reports, highlighting crucial points with graphs and charts. Then our consultants use their findings to recommend new strategies.
Our relationship with you is our key focus. We are available for a chat whenever you need us to explain something or make additional recommendations.
Why Choose Avid Panda?
When you enlist our content writers for your blog, you receive detailed, accurate articles that emphasise your expertise and reach your target audience.
Analytics Expertise
We have spent years working with analytics platforms and tools, mastering all their fine details. Our specialists can provide the essential information about your digital marketing campaigns you need to optimise each one.
Bespoke Support
Every business is different, so none of our services are the same. You receive unique support tailored to your needs. Plus, we can change and develop as you do, always providing the best service possible.
Intuitive Reporting
You receive all the insights you need, packaged into simple visual and video reports. We explain every measurement and give actionable recommendations to upgrade your digital marketing.
Past Successes
We have supported dozens of clients in various industries with their analytics, helping them get one step ahead of their competitors and attract more business. Read our case studies to find out the results of our work.
What Our Clients Have To Say
Upgrade Your Analytics Today
Ready to make your data work for you? Call 0121 818 7896 or email us at hello@avidpanda.com. We look forward to chatting about how our web analytics agency can help your business.
FAQ
What is data analytics consultancy?
Data analytics consultancy bridges the gap between big data and practical business strategy by extracting actionable insights and recommendations.
What does an analytics consultant do?
It may sound like magic, but our consultants look at your data in detail to uncover actional business intelligence. Then they report their findings back to you.
What can web analytics tell me?
Analytics can tell you pretty much anything you would like to know. It could be the number of visitors to your website at any given time, how they found your website and what they do there, what your most popular products or services are, how marketing campaigns are performing or how to optimise your conversion rates. We learn exactly what information you need before looking into the data to find it.
How can web analytics help my page?
Tracking and implementing web analytics data is the best way to improve your website. By understanding how users behave on your page, we can optimise its layout and tools for them to increase traffic and conversions.
How will web analytics benefit my business?
Web analytics helps to optimise your online sales funnels. We use data to tailor your site to your page visitors and increase the number of leads that convert and become customers.
Why should I choose Avid Panda?
We pride ourselves on our personal approach. We have the expertise to run analytics for any site and follow it up with tailored visual reporting that helps you understand the data and its impact. Then we can provide expert advice to optimise your online presence in line with our findings.
Can you use my existing web analytics platform?
Yes. Our consultants have plenty of experience with many tools and can maximise your existing platform.
I already have web analytics. How can I use it more efficiently?
You can direct your analytics to your customers and their activity and only pick out the information that will impact your business. Then you need to understand what it is telling you and act accordingly. Our experts handle all of these steps.
What is a measurement plan, and how do you use it?
A measure plan breaks down your objectives with web analytics data. Then we can use this information to restructure our tactics to achieve your goals.
What web analytics services do you provide?
We offer Google Analytics, web tracking heatmaps, screen recordings, conversion rate optimisation, A/B split testing, ecommerce analytics and analytics coaching. We can manage your web analytics platform and provide detailed visual reports to break down the data and recommend new strategies.
Which web analytics tools do you use?
We use several web analytics tools, including Google Analytics 4, Ahrefs, Brightedge, SEMrush, Moz, and many others. Our team is always looking for new options and platforms to offer an even more comprehensive service.
How much do your website analytics services cost?
We offer bespoke website analytics packages to cater to businesses of various sizes. Speak to our specialists to learn how our support will look.
How do companies use web analytics?
Many businesses use analytics to optimise their digital marketing and websites and increase their conversation rates and sales.