Advertise on the Largest Search Engine in the World
Google Ads Management Agency in Birmingham
Google Ads Management
Do you want to push your products and services to new audiences online? At Avid Panda, we specialise in conducting pay-per-click (PPC) Google Ads campaigns for our clients in the Midlands and across the UK. We service businesses of all sizes and can advertise in your local area or nationally.
Led by data, our experts can conduct your campaign from start to finish, providing regular visual insights to give you a clear understanding of how it is benefiting your operations.
Our Google Ads Service
Our experts can launch, monitor and optimise your advertising and provide regular insights and updates on its performance. The ads work in the background, boosting sales and increasing your online visibility whilst you get on with running your business. We bid on the keywords for you and use our specialist knowledge to design compelling campaigns that drive traffic to your website.
All of our campaigns are tailored to your needs and goals and are led by data and analysis. We focus on the most-effective strategies to save you money and increase your conversions.
YouTube Ads Service
We can also promote your business with video ads on YouTube. These ads are displayed during other videos that searchers watch on the site and are a great way to show your products in action and build brand recognition. They can be either PPC or pay-per-view, depending on your preference.
Our experts create and manage your YouTube channel, helping you reach new audiences without having to do a thing. Then we can provide easy-to-understand reports so you can see the benefits.
Award Winning Agency
Due to our high-quality service, we have been awarded some of the most prestigious honours in our industry
How We Approach Google Ads
Our experts use their industry experience to carefully assemble campaigns that maximise conversions and lead generation for your business. Here’s how our service works, so you know what to expect:
1. We learn about you
We develop a detailed understanding of your business
2. We examine the market
We explore your industry competition to learn what works well
3. We produce a tailored plan
We use data to create a unique Google Ad campaign
4. We implement the campaign
We manage your PPC campaign from start to finish
5. We monitor its performance
Your PPC account manager will optimise your campaign over time
6. We report back to you
We provide visual reports so you can evaluate your campaign
Why is PPC Important?
If you want to generate more leads and conversions, then PPC ads will give your business the online visibility it needs. By advertising at the top of Google’s search results, you will be front and centre, so online users see your products and services.
This spotlight makes PPC a great way to target new customers or reach out to previous visitors to your site (PPC remarketing). With an effective campaign, you will connect with specific audiences to have the best chance of making a conversion or sale.
The most significant advantage of PPC advertising is how easy it is to monitor and optimise your campaign. Our experts investigate the effectiveness of the ads and enhance them. We test our advertising copy so we can adapt to changes in the industry and give you the highest ROI possible.
Let Us Boost your Sales
Tailored Service
Our experts commit to truly understanding your company, industry and goals so we can tailor our strategy to push your business forwards. This attention to detail helps us provide an efficient, cost-effective solution.
Google Ads to Achieve your Goals
Whether you’re looking to generate new leads, brand exposure, or launch a new product, we can use ads to accelerate your progress. By offering a bespoke service, we can enhance your campaign to work perfectly for you.
Fully Visible PPC Campaigns
We believe you should fully understand any activities run in your name. That’s why we create in-depth visual and video reports that break down the jargon and explain how the campaign benefits your business. You’ll be able to track your daily progress and quantify its effectiveness.
Managers, Not Owners
Your Google Ads account and campaign is set up in your name, so your business owns its rights and data. This policy allows you to continue to develop your PPC advertising, even if we don’t work together in the future.
Google Ads Excellence in Birmingham and Across the Country
Our clients range from small businesses in the Midlands to nationwide corporations, so we have the expertise to build campaigns of any size to suit your business needs. We can push your business in a local area, or promote you nationally, depending on how you want to grow. Use our calculator to discover the possibilities.
Data-Driven Campaigns
We believe in using data to dictate our campaigns and only pursue tactics that will drive conversions and sales. Through detailed research and split testing, we discover the ideal keywords and ad copy that attract your target audience.
Free No-Obligation Consultation
When you approach us, we hold a free, no-obligation consultation to explain how we can help. Our team will determine whether Google Ads are right for you and provide an expected ROI, giving you all the necessary information to decide whether to work with us.
No Lengthy Contracts
Sometimes, you only need an ad campaign for a short period. Whether you want to sell your remaining stock or target a seasonal holiday or event, we will not pigeonhole you with lengthy contracts and retainers. You can use our services as and when required.
Money Back Guarantee
We take on the risk with you with our Google Ads money-back guarantee. We only charge you when your ads return a profit; you will never pay for underperforming campaigns.
Google Ads Health Check
If you have already run Google Ads, we can optimise your campaigns. Our specialists conduct an account health check that identifies areas we can improve, increasing the return from your ads.
FAQ
What are Google Ads?
Google Ads is an advertising program from Google that allows businesses to directly target audiences searching for specific keywords. It places your products and services at the top of the search results to help them get seen.
What are PPC Ads?
Pay-per-click (PPC) ads are links to your web pages that appear at the top of Google’s search results. You only pay when a customer clicks on that ad so you can generate new leads affordably.
What’s the difference between CPC and PPC Google Ads?
PPC (pay-per-click) refers to how the ads operate: you only pay for the ad when a searcher clicks on it. Whereas, CPC (cost-per-click) is a measurement of how cost-effective the campaign is.
Total money spent ÷ total number of clicks = cost per click
How effective are PPC ads?
As you only pay when a searcher clicks on your ad, PPC is a very cost-effective method of generating new leads. We’ve provided our clients with [x], but you can also use our ads calculator to see how much profit you could make.
Is PPC better than SEO?
PPC and SEO offer different advantages, so combining the two is the best option. PPC is great for short-term gains and promoting a seasonal offer or a new product.
However, SEO is a long process that will pay dividends after a few months. It can drive more traffic than PPC and creates lasting exposure.
How much do Google Ads cost?
The price of advertising varies depending on how many people bid to advertise on your chosen keyword. The more competitors you have bidding against you, the higher the price will be. Then you have to pay-per-click, so the cost of your whole campaign is calculated by multiplying the bidding price by the number of clicks you receive.
How can I see my PPC campaign’s results?
Your Google Ads account provides insights into your leads and bookings. However, for a detailed analysis of the results and how they affect your business, a specialist PPC management agency, like Avid Panda, can provide visual reports, explain the ramifications of your campaign and optimise it based on this information.
How can I set up PPC Google ads?
Anyone can set up a Google Ads account. However, a specialist Google Ads company can handle and optimise your campaign for you, so you get all the benefits, without the complications.