TRIPLE YOUR RETURN ON INVESTMENT
B2B PR Agency in Birmingham
Build Your Brand and Domain Without Breaking the Bank
B2B communications have a reputation for being overly corporate, dry or even “boring to boring”. But at our B2B pr agency, we take a human approach to campaigns, generating stories that resonate with key decision-makers and stakeholders. That way, we can turn facts and figures into meaningful narratives that drive traffic to your website and boost your authority.
Paying for media coverage is an outdated approach. Instead of chasing quick wins, we will develop a strategy that helps you achieve your long-term goals.
We’ve got our clients featured in
Case Studies
Establishing Authority Within Financial Services
AptPay, a London-based provider of specialist commercial lending solutions, sought to enhance its online presence and strengthen its authority. To achieve this, we developed strategic, data-driven PR campaigns tailored to resonate with key stakeholders in the industry.
Our efforts secured placements in leading financial and business publications, including Financial Times Advisor, The Intermediary, and Mortgage Solutions. This targeted coverage elevated AptPay’s credibility, achieving an impressive 448.975% ROI.
Finance
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ROI
Our Packages
- A media list of 50+ contacts
- A creative ideation session with the junior team
- A data-driven research piece worth £535
- A quarterly press release
- Social media syndication
- 5 Haro pitches
- Reactive outreach
- Expert commentary outreach
- 5+ media placements on average
- A media list of 100+ contacts
- A creative ideation session with the senior team
- A data-driven research piece worth £535
- 3 quarterly press releases
- Social media syndication
- 10 Haro pitches
- Reactive outreach
- Expert commentary outreach
- A PDF report for your website
- Infographics
- 10 personalised pitch videos
- 15+ media placements on average
- A media list of 300+ contacts
- A transformative ideation session with the wider team
- A large data-driven research piece worth £1060
- 5 quarterly press releases
- Social media syndication
- 15 Haro pitches
- Reactive outreach
- Expert commentary outreach
- A PDF report for your website
- Infographics
- 25 personalised pitch videos
- Event Sponsorship
- Award nominations
- Targeted links
- Creative production – including videos, photos, animations and landing pages
- Influencer partnerships
- 40+ amended on average
PR Strategies That Work
Outstanding Client Retention
We are proud to boast an 88% client retention rate, with partnerships spanning two years.
Coverage in Notable Publications
With our network of trade and business journalists, we have landed placements for clients in Business Money, Startups Magazine and The Times.
Maximised Value for Your Investment
For every campaign, we guarantee that the total value of media placements will be at least three times your investment.
Trusted Media
Surveys show that 9 in 10 people trust earned media more than paid advertisements.
High Impact
According to Forbes’ marketing experts, earned media is five times more effective than paid advertising.
Our Process
To cut through the noise and create compelling stories that resonate with senior executives and business leaders, B2B PR demands a strategic and creative approach. Here’s how we help you reach decision-makers in other companies:
1. Ideation
We craft stories that are designed to inspire your target audience to take action
2. Production
Our campaigns rely on research and expert insights, boosting trust
3. Execution
We create infographics, whitepapers and PDF reports to communicate your messaging
4. Social Media Sharing
To reach as many decision-makers as possible, we produce shareable content
5. Outreach
With a network of business journalists across multiple niches, your campaign will reach your target audience
6. Reporting
We know how busy things can get. That’s why we provide visual reports that are quick and easy to understand
What Our Clients Say
From the very first campaign, Avid Panda got us featured on Yahoo, MSN, Sky News, Huffington Post and many more. We also got links back to our site from most of these mentions which was a 304% ROI more than what we’d get paying for them!
Start Seeing Results
Struggling to stir emotions?
We will create campaigns that connect with decision-makers
Feeling stagnant?
We will boost your traffic with online coverage
Sick of spending money on sponsored posts?
We will earn coverage and deliver meaningful results
Getting lost in the crowd?
We will increase your share of voice
Struggling to build trust?
We will establish your brand as a credible authority
Meet the Team
At our B2B PR agency, we do more than just achieve placements in business and trade publications. We also provide SEO and content marketing services. With a range of specialisms under one roof, we will take your brand to the next level.
Lance Honeghan
PR Lead
Lance leads PR with extensive expertise in crafting stories that resonate with business and trade journalists.
Phoebe Bosco
Content Lead
With a wealth of experience working with B2B clients, Phoebe supports ideation content creation.
Lex Baciu
SEO Lead
Lex ensures PR campaigns align with broader SEO strategies, enhancing your online visibility.
PR That Really Works
Our services include:
Media Relations
We have a deep understanding of how the media works. No matter your niche, we will help you generate the stories journalists are looking for.
Storytelling
Behind every product, logo, and slogan are the people who brought it to life. We will put your experts at the heart of stories to connect with stakeholders.
Thought Leadership
There is no better way to attract clients than by showing how your expertise will help solve their problems. We will ensure that your business is always top of mind.
Corporate Profiling
We will make sure your executives are delivering the right messages at the right time to support commercial and operational goals.
Reputation Management
When your business’ reputation is on the line, there is no need to worry. We work quickly to put out fires.
Media Training
Speaking with the media can be daunting but we will equip your senior executives and directors with the skills they need to confidently give interviews and comments to journalists.
Tailored Strategies
We understand that every business has a different niche. That is why we tailor your messages to align with the pain points of your target audience. We craft campaigns that resonate with your buyer personas, maximising the impact.
100% Earned Coverage
When it comes to B2B, it can be tempting to pay for coverage. But this isn’t effective in the long run and could cost you thousands. That is why we earn coverage by providing journalists with the data and expert insights they need.
Leverage Our Network and Creativity
Getting on the good side of journalists in your industry can be challenging. But thankfully, we have a proven track record of getting our clients on the radar of publications that matter to their target audiences.
Increase Your Share of Voice
We’ll help you keep up with your competitors by securing coverage in the same key trade publications.
Stay in the Loop
You can rely on us to provide regular updates, keeping you informed on the progress and impact of your campaign.
Our PR Cost Savings
Our PR agency provides exceptional value, saving you up to £1,003.54 per month compared to hiring an in-house team, all while equipping you with expert PR tools.
A good PR toolkit will include:
Haro
£15.72 per month
Response Source
£52.08 per month
Third-party survey services
£540 per month
Hunter.io
£43.09 per month
Canva Pro
£8.33 per month
Mailchimp
£10.99 per month
Roxhill Media
£333.33 per month