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Google Analytics Audit
Google Analytics Packages
Google Analytics Audit
Get control of your data
So what are the benefits of an audit?
Having completed an audit of your analytics configuration you will have an extensive list of what is right, what is wrong and what needs more attention.
With this clear picture of your analytics’ health you will know if you are making important business decisions based on bad and inaccurate data. Hopefully everything is as it should be, but if the audit uncovers any problems our report will help you get back on track.
What’s more, you will be empowered with more robust and concise reporting which will measure the things you value most. As if that wasn’t of benefit enough, you will have a fully utilised analytics platform that can validate the effectiveness of all your marketing campaigns.
Why is this important?
Google Analytics is the most popular analytics tool for a reason. It is great for making data-driven decisions and improving your bottom line.
Unfortunately this tool becomes less and less useful the poorer the setup is, leaving money on the table. In some cases it even hurts a business as management make decisions based on bad or faulty data.
Some important considerations for a Google Analytics Audit:
- Measurement strategy
- Accuracy and usability of data
- Advanced features such as enhanced e-commerce, site search, horizontal funnels and custom audiences
Reliable data empowers you to make the right decisions
You won’t know how you ever lived without it
Who implements the changes?
That is up to you. We provide you with a list of recommendations for you to do with as you wish. Some clients like to pass this report to their in-house developers as an opportunity to expand their skill-set. Others like to have us take care of it for them so that they can focus on what they do best, running their business.
The auditing process
It is important to have your Google Analytics account configured correctly, since if it isn’t you cannot trust the data you are seeing. Such a problem is exacerbated when considering that data in Google Analytics cannot be changed retrospectively, meaning you are unable to retrieve the data you thought you had.
Audit and report on needed changes to get the basics right
We begin by auditing your current Google Analytics/Universal Analytics configuration to make sure it has been implemented correctly and that you can trust the data you are collecting. We document this process so that you can review the recommended changes. With the basics covered we move on to auditing the more useful features in this great tool.
Establish goals and conversions to leverage Google Analytics
To leverage the power of Google Analytics we discuss your business’ goals, KPIs and check that they have been implemented into the reporting functionality so that you can measure your success in relevant terms. This may involve tracking customer call to actions or e-commerce data like the number of sales and monetary values.
Fill gaps in analytics strategy with UTM variables, experiments etc
Finally, we take a broader look at your overall business strategy and make suggestions on where improvements can be made to further enhance the power of Google Analytics.
Want to track phone call conversions through analytics? Know for sure if that magazine advertisement is driving traffic? Want all your A/B split testing data in one place? Avid Panda has you covered.
How do I know this is for me?
- Your account was set up a long time ago and has been neglected as the rest of your business developed
- You want to know that your data is accurately reflecting your business as it is now
- Many hands have been in your analytics account and you want assurance things are as they should be
- You aren’t getting the reports you need from the data
- You have reason to doubt the data you are working from
What are the deliverables?
Analytics can be complicated and we know geeking out in our own technical language doesn’t help anyone. It is useful to have something you can hold, share and understand. That is why we send you a report of the audit with all of the recommendations and the expected impact these will have on your business.
The report will also be prioritised so you know what should command your immediate attention and what can be deferred in favour of more important tasks. An estimated time of completion is included should you choose us to implement the recommendations.
A plan will also be provided detailing how you can measure the success of your business and individual marketing campaigns.
How long does it take?
This will depend on what you want from your analytics. Generally the audit is completed within a week. This allows time for testing and reporting.
How much does it cost?
Contact us for a quote.
What do you need from me to make this happen?
Access to your Google Analytics account. You can either provide us with a login or you can add our email address as a user so that you maintain top level control. We will also need some time with the relevant people in your business to understand your requirements.
Can you implement the recommended changes for me?
Absolutely. We offer an audit separate to the implementation to keep our pricing transparent. No sense in paying for added services if your analytics is already in top form.
What should I do next?
Get the ball rolling by giving us a call or sending us a message here expressing your interest in Avid Panda Analytics. If you sent a message we will contact you in a short while once we have had a nose around your website and recorded some details about your analytics.