Pay Per Click

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PPC Agency in Birmingham

Get a spot at the top of the search results on Google ahead of all organic traffic to generate more leads, sales, exposure and conversions with PPC (pay per click) advertising. As a PPC agency in Birmingham with a proven track record of delivering the best value for money through custom-made PPC campaigns, Avid Panda is here to help you place your brand, product or service in front of your ideal target audience.

How does PPC advertising help your business?

If you are looking to get results fast, whether it’s to generate more leads, increase sales or get more brand exposure, pay per click allows you to achieve the desired effects immediately by placing your business at the very top of the search results on Google. 

PPC can extend your brand exposure to reach new audiences and to bring back visitors who have already been on your site (PPC remarketing). Our Birmingham PPC specialists will bid on specific search terms to connect your business with your exact target audience. 

Since Pay Per Click advertising allows you to pay only once your ad has been clicked on, calculating your budget, tracking conversions and calls, and measuring your ROI is easy. Plus, our PPC agency offers comprehensive reporting which allows you to keep track of your marketing spend. 

The cost per click you pay will depend on the competition and your target search terms. The more competitors that bid on the same keywords, the higher the cost will be. This is why it’s important to choose wisely which terms to target with your PPC campaign. Our PPC experts can help you get the best return on investment by channelling your PPC budget into the right advertising. 

Using the power of paid advertising, our Birmingham PPC services can help you:

  • Increase relevant traffic to your website 
  • Drive sales and conversions
  • Manage your advertising budget 
  • Get results by paying only after your ad has been clicked
  • Stay in the know with real-time data 
  • Create brand exposure and increase brand awareness 
  • Enjoy immediate results 

Award Winning SEO

Our service to our clients has been recognised by one of the most prestigious awards in our industry

Find out how much profit you can make with PPC

Not sure whether PCC is worth investing in? Give our data-driven approach a try! Use our handy ROI calculator to find out how much money you could make with PPC advertising.

How much could you make with Pay Per Click advertising?

Avid Panda – your PPC agency in Birmingham

As a leading PPC agency in Birmingham, Avid Panda offers a full range of PPC services, including paid search ads, remarketing ads, display ads, mobile ads and e-commerce PPC campaigns. Our team of PPC experts are dedicated to delivering the best possible results for you and your business and we do that using our unique approach and extensive knowledge of PPC marketing.

A bespoke approach that serves you

Taking the time to truly understand your business, your industry and your goals, as well as how much you would like to spend on advertising is essential to driving the best results out of any PPC campaign. Therefore, we always listen to you and we mould our PPC strategy to match your specific needs and marketing budget.

Ensuring you achieve your goals

Are you after new leads, brand exposure or perhaps trying to sell a new product? Whether you are looking to expand to a completely new market or wish to incentify your one-time customers to become loyal return customers, we design your PPC strategy to target the exact goals you have in mind.

Complete visibility of your PPC strategy

Our visual approach to reporting, combined with communication from our PPC managers whenever you need it, puts you in control of your pay per click advertising by giving you full visibility of your PPC campaign’s performance on a daily basis.

Managers, not owners

We will never keep your data hostage. We set up and manage your PPC campaigns but we create your PPC account in your name which means that you retain full ownership of your PPC data and you can continue developing your PPC projects even if we don’t work together anymore.

Delivering PPC excellence in Birmingham & nationwide

We have been delivering successful PPC campaigns for various clients in the Midlands and across the UK, so whether you are a local business looking to get relevant exposure in your geographic area, or if your organisation has a national reach, we can adapt our PPC offering to match your business strategy.

We help charities get a £7,000+ ad grant from Google

Running a charity or a non-profit organisation? Imagine being able to share your message with tens of thousands of people on Google’s dime. . Think of the social impact you could make. We can help you to do that by assisting you in getting your very own Google Ads Grant. It gives you more than £7,000 (the equivalent of $10,000) worth of Google Ads Advertising a month for free!

Speak to us today to find out how we can help.

Some of our clients

Contact us

If you would like to speak about our PPC services, our PPC specialists at Avid Panda are here to help you whenever you need us. Give us a call on 0843 289 0117 or email us at

What are the types of PPC?

You can use various types of paid advertising to promote your business depending on who you want to target and what you want to achieve. Some of the most common PPC types include:


Text ads that appear at the top of Google search results and target users who are searching for specific search terms relevant to your business

Paid search ads


Those are ads that include visual elements such as images, graphics and banners placed across various websites to increase your brand presence

Display ads


If you run an online shop, these PPC ads give your products a shopping placement at the top of the Google search results

E-commerce ads


PPC can be used to target your audience on social media platforms, such as Facebook, Twitter, and Instagram, using display ads

Social media advertising


In PPC, remarketing relates to targeting people who have already visited your site before and advertising your products to them



When your PPC ads are placed on relevant sites and those sites get paid for every click they send to you

Affiliate marketing


We understand that you need to think long and hard before you choose your digital marketing partner. To help you make the right decision, we thought we’d share some of the reasons that make Avid Panda your digital marketing agency in Birmingham.


What does PPC stand for?
PPC stands for Pay Per Click and it refers to the core functionality of the PPC model – you only pay each time a person clicks on your advert.
What is PPC and how does it work?
PPC (pay-per-click) is an advertising method that includes bidding on specific keywords against your competitors to earn a spot at the top of Google search results. You don’t earn the visits organically, instead, you pay per visit driven via your PPC ad.
Is SEO or PPC better?
It depends on your goals but, in essence, a combination of both is often the best solution. SEO can drive more traffic than PPC and the ranking increase achieved organically lasts longer. However, PPC ads appear before organic results in the search results and they give you immediate results, unlike SEO which can take months to bring any significant gains.

So, PPC is a good target approach if you want to boost a certain area of your business at a certain time, whereas SEO is a long-term strategy that helps your business grow its digital presence steadily over time. Luckily, here at Avid Panda, we offer both, so get in touch and let’s discuss what package works best for you.